What does it take to market one of the most iconic sporting events in the world? A whole lot of strategy, storytelling, and a little Derby magic! On this episode of Chi O Conversations, we’re joined by Casey Ramage, Lambda Alpha | University of Kentucky, to talk about her career in marketing, her work with Churchill Downs and the Kentucky Derby, and what it takes to build a brand that balances tradition with innovation. From creating memorable race-day experiences to connecting Derby fans around the world, Casey shares a behind-the-scenes look at the creativity and strategy that bring an iconic event to life. Plus, she reflects on her career journey and the opportunities that have shaped her along the way.